Redesign Website_Poh Kong

This is my new version of poh kong website.

Main Page

Product Page

Web Design 2 _ Poh Kong

MoodBoard


Poh Kong's website

Tomei's website

Executive Summary:

Poh Kong<http://www.pohkong.com.my/> they are more focus on young generation, recently they have a lot of new jewellery for the young generation. they audience is more on young couple , so this project i will more focus on young couple , i will add some young and trendy elements inside this project, beside that , i will also make it more high-class and luxury , let the website more look like a jewellery website. Poh Kong has succeeded in developing and promoting its own brand as being synonymous with excellence in respect of design, quality, craftsmanship and exclusivity . But , some of the young generation still will feel it not very cool enough for them, so this project i hope can help Poh Kong to make their image more into young .

Client Website Analysis

• Main Page has a lot of information, don't know should focus on which one first.

• The corporate page have a lof of word, no body will keep look at it.

• The typography also can be improve

• Product page just only show the product images only, can add in some description.

• The overall layout got a some boring.

• Can add in some background music and animation to attract those young generation.

• Users they visit poh kong is because want to get more latest information of the product, so the main point of this website should be more focus on the product information.

• Overall colour is quite boring , can make it more interesting and luxury.

Target Audience:

Young Generation - recently Poh Kong have a lot of new design based on young generation, call "Tranz".

Competitor Analysis:

The biggest competitor of Poh Kong is Tomei <http://www.tomei.com.my/en/index.htm>

about their's website design:
• the layout size got a big problems

• too much of information, messy.

• the colour is quite boring.

• their products had some description make user more easy to understand.

Conclusion:

this project i will more focus on young generation, make a new image for Poh Kong to attract more young generation. i will add some animation and music to make it more interesting. beside that, the colour and navigations , i will make it look 3D , make it got luxury and high-class feeling, let the website look more like a jewellery website.